Hey!
I’m Siddharth, a designer, entrepreneur, and innovator passionate about crafting impactful product experiences. I bring ideas to life through hands-on prototyping and creative problem-solving.
I am currently exploring how design and business strategies can drive meaningful change. From leading design teams in cybersecurity to designing products at IKEA, building ventures that promote sustainability, my journey is fueled by curiosity, purpose, and a drive to create value.
Whether it’s designing user-centric products, leading creative projects, or building ventures, I’m always eager to solve problems and identify opportunities.
Scroll below to see samples of my professional work. I'd be happy to share more details about these projects and discuss the process.
Secureworks Taegis Cybersecurity Platform
Lead the design and development of the Taegis™ cloud security platform, focusing on critical teams such as Prioritization and Triage, Search, Investigation, and Response. My role is to drive user-centric solutions that streamline security analyst workflows, enhance usability, and improve operational efficiency.
A key aspect of my work involved setting UX AI guidelines to design more meaningful AI-driven solutions, aimed at accelerating analyst workflows and enabling quicker, more accurate decision-making. By collaborating closely with cross-functional teams, including product and engineering, I delivered intuitive and impactful designs that align with the platform's strategic objectives. The result is a more efficient, user-friendly experience that supports security professionals in identifying and responding to threats faster and more effectively.
Presented a talk on Cybersecurity Analysts' Perception of AI Security Tools and Practical Implications at USENIX ‘24, at the Symposium for Usable Privacy and Security.
IKEA DIRIGERA Hub & Home smart App 2.0
Designed the critical onboarding interactions for setting up the smart home ecosystem with Dirigera, ensuring smooth and intuitive connections of all devices to the hub. This involved crafting clear, step-by-step user interactions that seamlessly blended physical device interactions with digital guidance for effortless product onboarding.
Additionally, I prioritized a user-friendly migration process from System 1.0 to 2.0 by delivering a streamlined system overview and intuitive control, the updated app empowers users to interact with their smart devices effortlessly, bridging physical and digital experiences for modern, connected living.
STARKVIND air purifier
Played a key role in designing the product interface for STARKVIND, an innovative air purifier integrated into a table to save space in users' homes. This dual-purpose design blends seamlessly into living spaces while providing efficient air purification. I ensured compatibility across both STARKVIND variants without requiring separate PCBs, streamlining production and significantly reducing costs.
Our team conducted in-depth research on user habits related to air quality and air purification in India, collaborating with Space10. This research informed the design, enabling us to tailor the experience to meet diverse market needs effectively.
STARKVIND exemplifies thoughtful design and engineering, combining functionality, aesthetics, and sustainability. Recognized for its excellence, it was honored with the prestigious Red Dot Award in 2022.
Air Quality Monitoring Sensors
Designed a set of air quality monitoring sensors for the home — VINDRIKTNING & VINDSTYRKA, focusing on accessibility, usability, and education. The design includes two versions: a connected version and a simpler, more affordable version to make air quality monitoring accessible to a wider audience.
The devices aim to inform and educate users about the air they breathe, empowering them to make healthier choices for themselves and their families. VINDSTYRKA, the connected sensor can seamlessly integrate with STARKVIND, enhancing the overall air quality management experience.
The connected version offers advanced features, including readings for indoor temperature, humidity, and volatile organic compound (VOC) levels, providing users with a comprehensive understanding of their indoor environment. Meanwhile, the simpler version focuses on key air quality indicators, ensuring affordability without compromising on core functionality.
These sensors reflect a commitment to improving indoor air quality and promoting healthier living environments for all. By blending functionality with affordability, the project supports the broader vision of making clean air accessible to the many people.
VALLHORN Smart Sensors
Played a pivotal role in designing the user experience for IKEA’s trio of smart sensors—PARASOLL (Open Close sensor), VALLHORN (Motion sensor), and BADRING (Water Leakage sensor)—crafting a seamless and intuitive experience that empowers users to monitor and control their homes effortlessly.
The design process was carried out mindfully to ensure the sensors feel like a cohesive family, sharing a unified design language and consistent interface. This approach enhances their usability and visual harmony, making them an unobtrusive yet integral part of any home.
In collaboration with cross-functional teams, I ensured these sensors integrate seamlessly with the DIRIGERA hub and IKEA Home smart app. The consistent interface across devices allows users to receive notifications, personalize settings, and automate actions effortlessly, all while maintaining a sense of control and security.
This thoughtful, family-oriented design approach blends functionality, aesthetics, and convenience to enhance comfort and peace of mind in the home.
Collaborated closely with designers at Above to help shape the product and user interactions based on our research and product requirements.
VAPPEBY Bluetooth Speaker range
Designed a cohesive and uniform interface for the new range of VAPPEBY speakers, ensuring a seamless user experience across products. The VAPPEBY outdoor speaker, which doubles as a lamp, introduced the innovative Spotify One Touch feature. This integration allows users to play music effortlessly at the press of a button, eliminating hassle and streamlining the listening experience.
As the lead designer for the collaboration between IKEA and Spotify, I worked closely with the Spotify team to refine the interaction design, ensuring it met both brands’ high standards for functionality and simplicity. This involved extensive user testing to understand pain points, improve usability, and create an intuitive experience that resonates with users.
In addition to interaction design, I oversaw the creation of a seamless unboxing experience and a clear, user-friendly instruction manual. These elements were designed to help users get started effortlessly, enhancing their overall journey with the product.
The VAPPEBY range exemplifies the fusion of design, technology, and simplicity, providing users with a harmonious experience from the moment they open the box to their everyday use of the product.
Ocean Data Platform
The Ocean Data Platform (ODP) is a groundbreaking initiative aimed at creating a one-stop shop for all ocean data. Developed by Hub Ocean, the platform bridges critical data gaps by integrating digital solutions that combine data, people, and technology to support a healthy and productive ocean.
With a clear vision and mission to liberate the world’s ocean data, Hub Ocean seeks to drive meaningful change in the ocean world. By breaking down data silos and fostering collaboration across industries, academia, and governments, the ODP enables sustainable and profitable solutions for ocean challenges.
As part of the team, I contributed to delivering the Minimum Viable Product (MVP) of this digital solution. My role involved conducting workshops, gathering user requirements, drafting user stories, and designing key wireframes and the platform concept—laying the foundation for this transformative initiative.
SATS Member App & Club management Platform
Designed a refreshed Member app for SATS Fitness to enhance the member experience and boost attendance at SATS fitness centers, helping individuals lead healthier lives. By introducing challenges and gamification features, we aimed to motivate users to maintain their fitness streaks and stay engaged with their fitness goals.
As an Interaction Designer on the team, I was responsible for designing all user-facing applications within the ecosystem, including the Member App, Personal Trainer App, and the Club/Gym Management Platform. Through in-depth user research, I identified key areas for improvement in the user experience, leading to a more streamlined and intuitive interface.
The Club Management Platform, in particular, was a major improvement, allowing management from a single point rather than individual club management. I also contributed to designing the overall design system, utilizing Google's Material Design guidelines to ensure consistency, accessibility, and scalability across the platform.
Clean air for the ride - Blueair Cabin air purifier
Blueair Cabin is an in-car air purifier designed to eliminate air pollution, ensuring clean, healthy air for you and your family, even in bumper-to-bumper traffic. With the ability to purify the air in less than six minutes, Cabin helps you stay energized, alert, and drive safely, even when outside air quality is poor.
I played a key role in designing the key features of the device and user experience for Cabin air purifier. Through extensive research and studies, I ensured the design would seamlessly fit into virtually any car, taking into account optimal interface placement and easy, intuitive control. The design features a no-look interface and optional automatic sensor, allowing drivers to adjust performance without taking their eyes off the road
